Sales Of Folded Handkerchiefs Are Expected To Grow At A CAGR Of 3% Through 2030
The global folded tissues market has witnessed significant growth over the historical period. Overall sales were pegged at more than US$ ~45.1 Bn in 2019. This is attributed to the increasing number of household buyers and transformation in purchasing habits of consumers. Folded tissues held more than 35% of the overall spending on global health and hygiene products. A consistent growth trajectory is predicted for folded tissue products across emerging markets.
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In addition, the increase in the number of domestic buyers and the increase in per capita consumption of folded handkerchiefs have provided market entry opportunities for several national players. These companies are now offering affordable products to attract potential consumers. Based on the above factors, the global folded handkerchiefs market is expected to play a pivotal role for new revenue streams and amplified profit margins along the value chain.
Global Folded Handkerchiefs Market Key Points:
- Currently, the tissue paper segment leads the market share in the global folded handkerchief market with a share of about 60%. The segment is estimated to see a decrease in share due to growing demand for folded tissue for face and hand washing solutions.
- Due to increasing digitization along with growing e-commerce penetration, the online sales segment is projected to be a high potential market with a CAGR growth of ~6% during the forecast period.
- Of the $1 million spent on folded handkerchiefs worldwide in 2019, North America accounted for more than a quarter of total spending. The high annual per capita consumption of more than 22 kg, more than twice the global average per capita consumption, was a factor in North America’s top share.
- Emerging regions of the global folded fabric market including South Asia, Latin America, and MEA are expected to grow at a higher CAGR during the forecast period. Growing consumer awareness and purchasing power, coupled with the expansion of corporate presence by major manufacturers, will be a major driver for growth in the region.
The global folded handkerchiefs market is poised to witness a positive U-shaped growth curve between 2019 and 2022 and is expected to witness significant demand during this period due to the ongoing COVID-19 pandemic. According to analysts at Fact.MR, premiumization of private labels and brands and emerging trends in the retail and consumer goods sectors are expected to significantly impact the demand for hygiene products such as folded handkerchiefs.
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Global Folded Fabrics Market: An In-Depth Assessment of Key Segments
The global folded fabric market is segmented on the basis of fold, price point, application, end use, distribution channel, and region.
fold
- V-fold handkerchief
- M-shaped handkerchief
- Z-fold handkerchief
- C folding handkerchief
price range
- concise
- award
- ultra premium
application
- facial tissue
- wet tissue
- wraparound fabric
- tissue
- pocket fabric
- paper towel
- etc
end use
- at home
- leave home
distribution channel
- direct sales
- Hypermarket/Supermarket
- grocery store
- Wholesaler/Distributor
- discounts and dollar stores
- sell online
- other channels
region
- North America
- Latin America
- europe
- East Asia
- south asia
- Oceania
- Middle East and Africa
Analyst’s Perspective
The global folded fabrics market is expected to exhibit significant growth potential over the short-term forecast period. Low barriers to entry, increased competition among retailers, and continuous innovation to create new engines of growth. High profit margins along with growing demand for value-added products are boosting overall sales of folded handkerchiefs in the market.